Design director :
Content director :
V. F. Penkov,
M. V. Kashirtseva
Corporate museum of Sberbank
To create from scratch a modern, interactive exhibition in limited amount of time – till the 177th anniversary of Sberbank. To integrate it into the existing interior of the head office of the bank in Voronezh.
We implemented a large-scale project from solution to installation in six months. The exposition tells about the history and mission of Sberbank in Russia, about the Russian financial system of different eras. Each period is illustrated with original exhibits, photos and videos.
DISCOVERING THE IDEA THROUGH LIVING STORIES
There are some audio interactive exhibits at each of the three historical periods. Here you can hear the memories of Sberbank employees, pre-revolutionary advertising for savings banks and messages of gratitude for helping the army.
TOUCH AN ERA
You can also feel the atmosphere of the Soviet 1930s sitting at the place of the cashier in the savings bank desk.
INTERACTIVE AND EXHIBITS
CABINET OF IVAN CHERTKOV
The target audience of the exhibition is Sberbank employees, partners and customers, as well as children. One of its distinctive features was a corner dedicated to a famous Voronezh citizen I. D. Chertkov, who was one of the founders of savings banks in the Russian Empire, and the author of their first charter.
The past is tightly connected to the present. The final part of the exhibition tells about the future of Sberbank – the ecosystem of services and products that will cover all areas of the client’s life
The unusual area, the ambitious task, the tight deadlines and requirements – all this left an imprint on the final result. And we, as well as the customer’s team and first visitors of the exhibition believe that this result turned out to be remarkable.