AGENCY FOR DEVELOPMENT
OF NATURAL TERRITORIES
AGENCY FOR DEVELOPMENT
OF NATURAL TERRITORIES
CENTRALNO-CHERNOZIOMNIY BANK OF SBERBANK, VORONEZH
THE PROJECT WAS MADE BY:

Project director:
Denis Demenko

Creative director:
Victor Yemelyanov

Design director :
Yulia Salamekh

Content director :
Evgeniya Belyonova

Production director:
Alexey Cherkasov

Project Manager:
Anastasia Ievleva

Chief designer:
Vera Godunova

Editor:
Andrey Akinshin

Designers:
Sergey Merkulov,
Ilya Cherney

Layout, prepress:
Sergey Merkulov

Correcting:
Esmira Travina

Installation:
Alexey Cherkasov,
Alexey Lisitsyn,
Anton Pozdnukhov

Sculptor:
Ilya Dolgikh

Multimedia:
«Media-Tsyfra»

Sberbank:
Ph.D., professor
V. F. Penkov,
A. Kolesnikova,
M. V. Kashirtseva

Corporate museum of Sberbank

Task:

To create from scratch a modern, interactive exhibition in limited amount of time – till the 177th anniversary of Sberbank. To integrate it into the existing interior of the head office of the bank in Voronezh.

Solution:

We implemented a large-scale project from solution to installation in six months. The exposition tells about the history and mission of Sberbank in Russia, about the Russian financial system of different eras. Each period is illustrated with original exhibits, photos and videos.

DISCOVERING THE IDEA THROUGH LIVING STORIES

There are some audio interactive exhibits at each of the three historical periods. Here you can hear the memories of Sberbank employees, pre-revolutionary advertising for savings banks and messages of gratitude for helping the army.

TOUCH AN ERA

You can also feel the atmosphere of the Soviet 1930s sitting at the place of the cashier in the savings bank desk.

INTERACTIVE AND EXHIBITS


Or hold in their hands a suitcase with a million dollars. But not too long 🙂

Visitors can weigh in a hand a model of a gold bar – it is almost like a real one!

CABINET OF IVAN CHERTKOV

The target audience of the exhibition is Sberbank employees, partners and customers, as well as children. One of its distinctive features was a corner dedicated to a famous Voronezh citizen I. D. Chertkov, who was one of the founders of savings banks in the Russian Empire, and the author of their first charter.

You can sit at the table with this famous man and take a photo.


The past is tightly connected to the present. The final part of the exhibition tells about the future of Sberbank – the ecosystem of services and products that will cover all areas of the client’s life

Working with advanced materials and technologies, we try to respect the principle of not harming the environment. In this exposition, we used previously owned monitors.

Opening of the exhibition. Group photo of the founder of the savings bank with the Sberbank team and project director Denis Demenko.

The unusual area, the ambitious task, the tight deadlines and requirements – all this left an imprint on the final result. And we, as well as the customer’s team and first visitors of the exhibition believe that this result turned out to be remarkable.